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Adobe Digital analytics Consultant

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Job: #5616 Adobe Digital Analytic Consultant
Adobe Digital Analytic Consultant
SUMMARY
Coordinate and execute tests to improve customer engagement, conversions and revenue across multiple digital touch points. Partner with key stakeholders to identify KPIs and improve Conversion Rate Optimization for multiple digital properties.
Deliver value across ecommerce platform by using Adobe tools and methodology to deliver the right experience to the right customer at the right time
RESPONSIBILITIES
Translate business goals & objectives into experiment ready constructs experiences
Provide competitive intelligence, customer insights, and product input using the Adobe Target.
Execute experiments to maximize gross revenue opportunities
Define test duration, target confidence level and interval
Identify and capitalize on cross and upsell opportunities such as: search results sorting, feature offerings, etc.
Build experiments and support and troubleshoot Adobe Target campaigns including application logic, HTML & JavaScript
Manage and mitigate cross-experiment and multi-release code interactions
REQUIREMENTS
3 or more years of active, hands-on experience using Adobe Test &Target Classic or Adobe Test &Target 1:1
Working knowledge of A/B and multivariate testing and design of experiments for websites improvement initiatives
Experience in developing and managing digital user experiences
Solid understanding of front-end development technologies (CSS, HTML, JavaScript, etc.)
Basic understanding of back-end development technologies (Java, Databases, etc.)
Ability to manage multiple tasks and timelines
PREFERRED QUALIFICATIONS
Experience with Adobe Marketing Cloud or Adobe Target Standard and Premium, Adobe Recommendations
Experience with adaptive/responsive design
Experience implementing experimentation strategies across multiple platforms (e.g. web, mobile, email).
Certification/advanced knowledge of with Adobe Test &Target Classic or other Adobe Marketing Cloud products.
5 or more years of relevant work experience

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