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Statistical Modeler - Marketing

Company Name:
Numeric Recruiting and Staffing
Job: #5512 Statistical Modeler - Marketing
SUMMARY
Contract Marketing Modeler needed to provide ad hoc reporting and marketing analytics and deliver selection models in fast paced marketing environment.
RESPONSIBILITIES
o Provide regression, profiling, segmentation and ad hoc analysis to support marketing plans
o Understand and help define analysis objectives
o Make recommendations for reporting and segmentation and testing for direct response campaigns.
o Determine an approach to deliver the analysis within the scope and timetable available
o Develop profiles of various customers and prospective customers
o Perform analyses of campaigns for test and control groups on subpopulations
o Summarize results, make recommendations and present findings
o Perform other analysis, as appropriate
REQUIREMENTS
o Excellent experience using SAS (Base, Macros, GLM) for modeling and analysis
o Utilization of Excel in an analytic framework
o Demonstrated experience applying to database information to support marketing campaigns
o Proven ability to apply statistical techniques, (regression, segmentation, data strategy) to marketing campaigns and achieve measurable results
o Hands-on experience in large database marketing environment
o Planning and management skills with the ability to manage multiple projects under tight deadlines.
o Bachelor's degree in statistical, economic or technical area



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